Internal · US sales playbook

Selling the AI Lead Assistant in the US

Who we call, what we say, what it costs, and how to call the US from Poland. Read once, keep open while calling.

01What we sell

Main offer: AI Lead Assistant. Answers every inbound lead within 30 seconds, 24/7: SMS, website chat, Google Business / Local Services messages, Facebook and Instagram DMs, Thumbtack and Angi leads.

Missed-call text back: the business misses a call, the caller gets a text from their number within seconds.
Qualifies: asks the owner's questions (roof age, insurance, urgency, budget, address).
Books: offers real open slots and puts the estimate into the owner's calendar.
Hot lead card: the owner gets a text with the summary and the booked time.
Follows up: nudges leads who went quiet on day 1 and day 3.

Second offer: website. Only for businesses marked Site too on the call sheet (no site, dead site or weak site). Offer it at the end of the call.

02Who to call

Businesses where three things meet: they pay for leads, one job is worth thousands, and the owner is out working and can't pick up.

Priority	Niche	Why they need it
★★★	Roofing, HVAC, plumbing, garage doors, water damage	Emergency calls. Whoever answers first gets the job. Leads from Google LSA cost $30–150 each.
★★★	Movers, pools, fencing, remodeling	Customers request quotes from 3–5 companies at once.
★★	Detailing, ceramic coating	Most leads come as Instagram DMs, often late at night.
★	Realtors running ads	Pain is real but the market is crowded. Second wave.

Good target: 50+ reviews, signs of paid leads (Google Guaranteed, Thumbtack, Angi, ads), 1–15 people, owner-operated, not a franchise.

03Pricing

Plan	Setup (one time)	Monthly
Owner-operator	$500	$297
Team of 5–15	$900	$497
Website (2nd offer)	from $690	$49 hosting & edits
Quiz landing page	$490	—

Say the price only when they ask or after they've seen the demo. Setup takes 3 days.

04Call script: straight to the point

1. Hook (10 sec)

"Hi, is this the owner? This is [your name]. Quick one: when you're on a job and miss a call, or a Google lead comes in at 10pm, who answers it?"Let them answer. Most say "nobody" or "I call back later". That's your opening.

2. What it is (20 sec)

"We set up an AI assistant that answers every lead in 30 seconds by text, 24/7. Missed call? It texts them back from your number right away. Google, website, Facebook leads: it asks your questions, books the estimate into your calendar and texts you the hot lead. You just show up."

3. Why it pays (10 sec)

"People call 3 or 4 companies and go with whoever answers first. If it saves you one job a month, it pays for itself many times over."

4. Show it

"Can I text you a 1-minute demo? Pick your trade, play the customer, and see exactly what your customers would get."Send the link for their trade while you're still on the call if you can.

?s=roof?s=hvac?s=plumb?s=garage?s=water?s=move?s=pool?s=fence?s=remodel?s=detail?s=realty

Example: leadreply-demo.pages.dev/?s=hvac opens the HVAC scenario directly.

5. Price (only if asked, or after the demo)

"$297 a month for an owner-operator, $497 for a team, plus a one-time setup of $500 or $900. Set up in 3 days on your name, your services and your questions."

6. Close

"Want me to set it up on your business so you can see it with your own services? I just need 15 minutes with you to get your questions and your calendar."Book a time, get their email.

Second offer, only for "Site too"

"Also, I noticed you don't have a proper website. We build those too: your jobs, reviews, a call and text button, from $690. Works great together with the assistant."

05Objections

"I answer my own calls." → "Respect. And when you're on a job or driving? That's exactly the gap it covers. It only steps in when you can't."
"Customers hate bots." → "It texts like someone from your office and hands over to you the moment they ask for a person. Try the demo, you'll see."
"We have a receptionist / answering service." → "Nice. Does she answer at 10pm and on Sunday, and book into the calendar? This covers the hours she doesn't."
"Too expensive." → "One extra job a month pays for the year. Setup takes 3 days and you'll see results the first week."
"Send me info." → Get the email, send the demo plus 3 lines, call back in 2 days.
"Not interested." → "No problem, thanks for your time. Have a good day." Mark Refused.

06After the call

"Hi [name], it's [your name], we just talked. Here's the 1-minute demo, pick your trade and play the customer: leadreply-demo.pages.dev . We can set it up on [business] in 3 days. When's a good time for a 15-min call this week?"

Send it by email until our SMS registration is done (see below). Mark the result on the call sheet: No answer · Refused · Sent demo · Call booked.

07Calling the US from Poland

US number: OpenPhone (now called Quo), about $15–20 a month. Pick an area code in the state you call. Calls go through the app on your phone.
When to call (Warsaw time): East Coast (FL, GA, NC) 15:00–23:00 · Texas 16:00–24:00 · Arizona 17:00–01:00. Always 9am–5pm their local time.
Texting: sending SMS to US numbers needs A2P 10DLC business registration first (a few days). Until then, follow up by email.

08Rules (non-negotiable)

Manual calls only. No autodialer, no prerecorded messages, no voicemail drops.
Business numbers only, 9am–5pm their local time.
Anyone who says stop or "don't call me" is never called again, by anyone.
Never promise results we can't measure. Never invent prices for their services: the assistant only uses the business's own price list.

09Your cut

50/50 on every deal you close yourself: the setup fee and the monthly fee, for as long as the client pays.

10What happens after a "yes"

15-minute call: their services, the questions to ask, their calendar, prices they're OK sharing.
We set up their number and SMS, the website chat, and their Facebook and Instagram.
Assistant goes live in 3 days. The owner gets hot lead cards on their phone.